Online surveys have proven to be a key touchpoint between a company’s customer service team and the customers. By getting feedback in exchange of benefits, company can now pin-point the pains and gains a customer has with its product/service. With the current Internet generation, it becomes more so important to create easy online surveys for the convenience of your buyers. Here are the top 5 reasons why online surveys are beneficial for your company
They are faster
Online surveys tend to be less time-consuming as compared to the traditional survey methods. Imagine getting a paper questionnaire printed and distributed to target customers, then waiting for the response to come back to your guest. The whole process of creation of survey to data entry in the database takes more time than collating data from online surveys. Things move quickly and automatically in online surveys, making it the better choice among the customers as well as organizations alike.
They are more convenient
This must have happened to a lot of us: You are taking the first bite of the juicy burger and suddenly an employee of the burger joint comes in for your feedback. This is highly inconvenient and leaves a bad taste on your customers. Not to mention it is invasive, and takes efforts from both ends to get the paperwork done. Online surveys can be conveniently filled at any point of time. And your team need not run around every time they find a new customer.
They need lesser resources
All the paper you use to print cost money. And so does people whom you employ to take these surveys. Even if you hire a third-party service, it will cost more than renting out an online survey. For companies on tight budget, traditional survey isn’t the best option. Online surveys, on the other hand, are cheap to set up and process. And thanks to social media, these surveys are easy to publicize too. Their analysis are easy to understand and intuitive, making it less resource or team-intensive activity for your company.
They are more flexible
Need to change a question in the survey form? Or display a different questionnaire based on customer’s response? All of these are easily possible when you create the form online. Online surveys offer greater flexibility in creation as well as method of collecting feedback. You can make it as intuitive as possible in a jiffy. This will make it more user-friendly, thus encouraging more customers to engage and fill out the survey form.
They are easier to analyze and process
Paper questionnaire is time-consuming and resource-intensive. You will need an army of people to enter the data, make a graph/pictorial representation and finally analyze your results. All of this can be cut short, thanks to online surveys. With appropriate features, you can analyze your customer feedback without the help of an analyst. This will be beneficial for those organizations or startups which are moving fast and want to make the entire feedback process fluid yet effective.
To sum up, online surveys beat traditional surveys by a large margin in terms of convenience and cost. Having a great feedback service without costing a bomb is a dream for every organization. So switch to an online survey app such as FeedBacQ
to reap the maximum benefits at minimum expenditure.
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