Employees are building block of any organisation. They are its back bone and the whole organisation rests on it. The workforce is the biggest asset of any organisation. Companies and organisations are now realizing this fact and as a result they have started to value their employees. This change in attitude explains why Employee Feedback Surveys are gaining traction these days. Employee feedback is the information given by an employee at work. It shows the employees’ perception and this information can be used as a guide for future improvement. Employees usually fill these surveys anonymously and therefore they give authentic feedback which encourages employees to provide feedback that can improve their respective working environments and organizations at large. This can facilitate feelings of empowerment, despite positions held within the organization.

Importance of Employee Feedback Surveys

Conducting employee feedback surveys is as important as having good employees. This is so because of the various benefits of administering it, Employee Feedback Surveys allow the concerned organisation to -

1. Assess employee engagement levels and increase it

Employee surveys can help companies determine the engagement levels of their workforce. Higher engagement equates to higher overall performance. After assessing employee engagement, the companies must create an action plan to increase engagement. The information obtained from the assessment can help identify the strengths and opportunities for improving engagement in the organization.

2. Measure employee satisfaction levels

Surveys provide insight into employee satisfaction with company policies, jobs, compensations/benefits, policies, and many other factors. A company can better understand employees’ perceptions and opinions regarding these issues and utilize them for future strategic planning.

3. Identify employee motivators

Different employees are motivated by different factors; it is not limited to working environment, career development, and compensations/benefits. The motivation can be exogenous or endogenous. Surveys can provide insight into what motivates different employees and use that source to ultimately improve organizational performance.

4. Evaluate work culture and environment

Employee surveys can gauge employee perception especially of their work culture and environment. If the authorities decide to analyse the feedback meticulously, they can identify the areas where they are lagging and make changes to improve their work environment.

5. Find the reason behind employee turnover and retain the best employees

Employee exit and this is normal, it is even good for the productivity of the company. But surveys can help gain insight into why employees leave. In the era of cut throat competition, skilled labor is scarce. The few skilled ones available are in high demand. Companies that have such skilled labor try to retain them at any cost. If companies take Employee Feedback Surveys and analyse it, they can gain insight into employee perception. This can help improve employee retention, particularly if reasons for leaving relate to company policies, management and structures. Further if they take actions, they can keep this set of talented employees by improving themselves and in return the employees’ work experience.

6. Track data over time, make decisions and predict trends

When companies regularly take feedback from their employees, they gather a lot of periodic information about them. If the data shows that the company isn’t trending in the right direction then it’s time for the decision makers to try something different. With this information they can also take key decisions and make strategies that are the best for both, the company and the employees. Employee surveys give the concerned authorities the necessary data to make informed decisions, no matter how tough they are.

7. It reflects relationship with colleagues

Employee surveys throw light on how well employees get along with their co-workers as well as their bosses. This is an extremely important data if one considers the results of a research on employee retention that reveals that people with respectful managers are 32% less likely to think about a new job. Also, a good relationship with these people is important for a conducive work environment to deliver best results.

8. Build trust with employees

Conducting employee surveys is a way to tell employees that the organisation cares about how they are doing. It also demonstrates that management is receptive to the feedback and opinions of its workforce. All this can boost employee confidence as well as their trust in the organization. When the employees trust an organisation, they are more likely to follow it because they believe in where the organisation is going. Thus, they will believe in the vision and mission of the organisation and try hard to achieve it.

9. Evaluate how a company's policies work with its employees

Some initiatives taken by the management can propel the worker's productivity. The opposite can also happen. Oftentimes, management is not aware of processes, policy changes, and new initiatives are received by its workforce. Surveys can provide such insight to how they workout with the employees and further improve. If new initiatives yield negative results, the authorities must change it as soon as they identify the flaw.

10. Helps generate useful ideas.

 With a survey, employees are given the opportunity to voice their ideas for further vetting and evaluation by management. Employee feedback surveys are usually anonymous and therefore employees can pen down their suggestions and complains without the fear of negative consequences. The best ideas are generated from within because it is the employees who are on the ground level and they know what is the best for the organisation. If their aspirations are in line with that of the company then their suggestions can be used for the best by the authorities.

11. Survey results also help drive organizational growth or change.

As mentioned earlier, employee surveys give the respondents to ideas and suggestions. With the results of employee engagement surveys, authorities can make key decisions and strategies that lead to growth. They can also decide to change the way things are done altogether, which could create a stronger, more appealing culture characterized by engaged employees.


Posted in Analytics, Employee Engagement, Employee Surveys, Surveys, Uncategorized

Tagged effective online survey, employee engagement, employee engagement activities, employee engagement survey, employee feedback, employee satisfaction