Customer Satisfaction
Survey (CSAT)

How the Voice of your Customer can help you
improve your business

Happy customers are those that will help your business grow. It is extremely important to capture feedback from customers to understand their satisfaction levels and customer sentiments. Using this data, you can identify pain points in your business and improve on it to server you customer better.

Why is Customer Satisfaction Survey Important?

U​nderstanding your customer's satisfaction levels and sentiments will help you improve
your business and offer better products or services. You have to frame the right questions in your customer feedback survey to get the best result. For example, you can ask your customer what issues they faced while they received service from you,
or if the product / service received was worth the value. When you analyze the
responses from these questions, if majority of the responses point to some issues, you know there is room for improvement in that specific case. You can also use Net Promoter Score to ask your customers if they will recommend your product or service to their friends and family. This score will reveal the number of customer
who will promote your business in their social circle. This is a great metric used by many Fortune 500 companies as well as SMB's.
You can use FeedbacQ to start your customer feedback survey by signing up for a free account. Responses can be collected through online surveys by sharing the web URL or through our Android and iOS mobile apps that work offline as well.

Templates

Type of Customer ​Satisfaction Survey​s

It is no secret that satisfied customers help grow your business organically.
To achieve this, you can measure customer satisfaction using online surveys or through offline devices.
Checkout Surveys - If you are in the hospitality or healthcare industry, it is important to get customer feedback before the customer leaves your premises. During the time of billing, they will be willing to share feedback as they will also have time while the billing process is being completed.
Product Surveys - Products need periodical surveys to understand changing customer patterns and behaviors. We have seen many cases where this is not captured and the product eventually ends up being not innovative enough for the newer generation of users.
Customer Support Surveys - After support has been provided to customers, it is always better to send a follow-up message along with a short survey to make sure all the issues were resolved as per the customers expectations. This will make a big difference in improving customer satisfaction.
Overall Satisfaction Surveys - Every company needs to periodically send general satisfaction surveys to its customers to understand customer sentiments. This will help organizations stay on top in this highly competitive business environment.

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